Graphic Design and Multimedia Arts
Autorizzazione D.M. n 73
As it is taught in the cultural and artistic context of the Academy of Fine Arts, the discipline of Graphic Design tends to develop high-level professional figures in the publishing (both paper and digital), communication and film industries.
The holder of a degree in Graphic Design and Multimedia Arts possesses the right training in order to act immediately in managerial roles on creative teams in private companies and public institutions that work in the field of culture, art, image and communication.
Examples of professional figures are Art Director or Project Director, both responsible for the formulation, planning and production of cultural interfaces for websites, CD-ROMs and DVDs, as well as interactive hypermedia programs (on- and off-line encyclopedias and virtual museums). The connection between new media and big industry (3D animation for films, video games, videos, themes for special events, TV programs produced with digital technology, industrial and scientific simulations) is leading more and more to positioning the role of Art Director, or Graphic Designer and Animator, in a context rich with opportunities and in full development. Indeed, holders of a degree of Academy of Fine Arts can take advantage of their cultural and artistic know-how and put themselves on the market, distinguishing with quality and originality of their solutions. In the world of new media, the border between art and design is difficult to discern.
On one hand, many artists will take up jobs as commercial designers; at the same time, professional designers are those who make media langugage evolve, as they are employed in a systematic experimentation, as well as creating new standards and conceptions.